Cost of Expertise


Client: Rackspace

Company: The Red Consultancy, London, United Kingdom

Creative Director: Adrian Edwards


rackspace cost of expertise report


A cloud computing client required a brochure which was sleek and ventured away from the cliche cloud based imagery.


Using the strong brand colors of grey and red and a mixture of patterns, a refreshing layout for the report was created. Knowing the length and text heavy nature of this report, organizing the information on each page in a way which aided in providing white space was important. Images were secondary to the text. Kept black and white to allow for the red text pull outs  which highlighted main points of the page were not missed. The patterns provided another level to the texture of the rpeort– gently balanced between the heavy text and large black and white imagery.