Heart Healthy Breakfast

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Client: Nestlé Cereals

Company: The Red Consultancy, London, United Kingdom

Creative Director: Nadia Farronato

 

YOU ARE WHAT YOU WHEAT

Brief

Create a mail-out to celebrate and create a buzz around the relaunch of Nestlé Shredded Wheat. Also to highlight key hearty facts of Nestlé Shredded Wheat currently as well as how this brand has progressed and changed over the years.

Solution

The Nestlé Shredded Wheat itself was created in a heart shape - translating the heart healthy breakfast idea. The window in the box was designed in a heart shape to allow the Nestlé Shredded Wheat texture to be visible when the lid is on. This shape also compliments the actual shape of the cereal piece. The side of the box is ribbed in a gentle curve to mimic style of table clothes found on family breakfast tables during the 50's: a time that is thought to be synonymous with "wholesome family breakfast".

The style of the mailer is a square shape and mimics the style of television advertising that was also released with the re-launch of getting the public to talk about Nestlé Shredded Wheat.

 
 
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