Pfizer AF180

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Client: Pfizer

Company: The Red Consultancy, London, United Kingdom

Digital Director: Nick Edell

 

180 DEGREES OF CHANGE FOR ARTERIAL FIBRILLATION PATIENTS 

BRIEF

To support change in order to prevent atrial fibrillation-related (AF) strokes, in line with NICE Clinical Guideline 180. This campaign was developed by a group of expert healthcare professionals and patient advocates. A logo and website were commissioned.

solution

A fresh look was desired to assist a very serious, if not dry, subject matter. The logo was designed first in vibrant colors: purple, turquoise and lime green. From this, a color pallet for the website and infographic was created. In order to depict the heart in a consumer light, iconography for this particular project was decided to be simplistic. We were also working with an older demographic, so larger, bolder shapes and typography was necessary. 

Outcome

http://www.af180.co.uk

 
 
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