Trainline typology quiz

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Client: Trainline

Company: The Red Consultancy, London, United Kingdom

Digital Director: Nick Edell

 

What kind of traveller are you?

BRIEF

Create a typology quiz that will be featured on social media to establish what kind of transport different demographics use.

SOLUTION

The trainline branding is always strongly led by scenic, unique point of view photography. Using this basis, each slide was designed with the photograpy in mind. Iconography was kept simplistic and the buttons are large and easy to see. Along the side, as a place marker in the quiz, is a train stop inspired breadcrumb. 

 
 
 
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How it works

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