I created a cohesive HR brand that reflected the professionalism and attributes of the HR team within Activision. There was also a requirement that the brand should work across sub divisions of HR.

Inspired by the joint idea that COD & Destiny “First player” perspective games, meaning the vantage point is real world, first person. It tied in nicely with how HR motivates singular people. From this initial idea a secondary slogan of "Putting People First" developed.

Bespoke photography was shot around the Activision offices in different everyday office situations to create a suite of images that could be used across collateral.

The use of strong sans serif type on both brands mentioned above was carried through. Andes Rounded was chosen because it had soft, rounded, friendly edges. The "R" was distinctive and added a bit of playfulness to the identity.

The colours remained bold, mainly black. Pop colours were inserted to distinguish the various sub categories/sectors within the HR department.