Art Directing one bunny to choose the best Super Bowl Ad of 2023

The Super Bowl is one of the largest cultural moments for not just an American audience. It is known for it’s advertisements as much as the football and sometimes viewers only really tune in to see the highly creative ads on display. Historically the advertismnets could only be found on traditional cable TV, but now with YouTube’s AdBlitz, viewers and advertiers alike can leverage the power of CTV and the internet. AdBlitz is a digital hub for Big Game campaigns, launches so fans can watch and share their favorite ads before, during and after the game. YouTube is where the fans are.

To create awareness of the AdBtliz digital hub, a social media campaign was created to drum up excitement. Leveraging the culture and humor of having animals predict scores, a rabbit was tasked with “choosing” which of the Big Game day ads would have the highest views. Thus the “Bunny Bowl” was created.

• One day shoot

• 4 rabbits

• 8 tasty rabbit treats

• 8 Super Bowl advertisment categories

• 1 cute video